Less friction, more conversion.

Cove has many partnerships, both existing and in the pipeline, to help provide multiple treatment solutions for chronic migraine sufferers. Currently, the partnerships lead users to the Cove platform although point of interest are derived from external sources. However, this current process has created unnecessary friction for its consumers because of the confusion between switching sites. To help users understand they are buying from the Cove platform, marketing modules have been added to allow users to better navigate through the purchase journey.